More about SDWA and my internship

You may all be wondering just exactly what the Singapore-Delft Water Alliance is and does.  If you are interested please see these two links. 

SDWA home

http://www.sdwa.nus.edu.sg/

About SDWA

http://www.sdwa.nus.edu.sg/index.php?option=com_content&view=article&id=44&Itemid=59

In short the Singapore-Delft Water Alliance SDWA can be described as follows.  SDWA is multi-national, interdisciplinary research Centre of Excellence for Water Knowledge involving PUB (Singapore), National University of Singapore and Deltares (The Netherlands), established through an initiative of the National Research Foundation in Singapore. SDWA is hosted by National University of Singapore and provides research home to scientists and engineers from all partner organizations.

SDWA research agenda adopts systemic approach to the water problem and addresses entire hydrological cycle in an interconnected fashion. The research agenda encompasses interaction of natural and artificial (man made) worlds so that urban water cycle and water supply form an integral part of our research activities. SDWA places strong emphasis to the information cycle in respect of water cycle through smart sensing of aquatic environment, intelligent data processing, as well as deterministic, self-learning and adaptive modeling.

Let me reiterate for a moment exactly what our student marketing team is working on. The grand opening we on working towards is the grand opening of the Aquatic Science Center as Pandan.  This is one of nine major research projects that SDWA is working on and the focus of our marketing efforts.  This opening will be in conjunction with the annual Singapore International Water Week.  This will be the second focus of our marketing efforts.  We will be designing the SDWA booth.  At both events the invite list consist of professors/Deans from NUS & other countries, CEO’s/directors of Asian corporations, Government officials, international water/environmental industry leaders, and other highly ranked personnel.  

So, the marketing and marketing communications work we will be doing will serve namely the grand opening of the aquatic center, and also the water week booth.