1 PM
In addition to marketing, this has been a great opportunity for me to learn about water issues and the water industry.
One question I had asked is, "the world is full of water, why are there so many water issues?" Today's daily SIWW publication puts an answer to that. 97.5% of the world's water is salt. Of the 2.5% that isn't, 2/3 of that is frozen in glaciers and ice caps. Water uses are increasing and needs and interests alike for water grows in modern and developing countries. More countries are demanding and desiring these interests and needs that perhaps previously were not. What's more, the world population is growing, and not only in areas where water sources are plenty. How can water needs be met in such areas?
Desalination is one method. This is defined as removing dissolved solids from water, salt namely, mostly for purposes of producing drinking water. Yet, this method is expensive and government subsidies are often needed to make this method functional. Waste water treatment is another method, and this method of recycling and reusing water has been a source commonly spoken about (at least as far as I can see) at this water week. Purification processes and products such as membranes, filtration, pumps and so on are hot items.
Quick notes - Kalyan and the Milwaukee Water Council were both highlighted in the past two days in the SIWW daily publication. Kudos!
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